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	<title>Comments on: The Sovereign Consumer</title>
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		<title>By: Michelle</title>
		<link>http://blog.opuscreative.com/2009/06/11/the-sovereign-consumer/comment-page-1/#comment-51653</link>
		<dc:creator>Michelle</dc:creator>
		<pubDate>Wed, 24 Jun 2009 19:34:33 +0000</pubDate>
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		<description>Well articulated description of a number of people/personalities I experience online and at some marketing conferences and in technology-focused meeting spots. Well done from that perspective. If your business is targeting this particular consumer, you will be very well served by taking heed of these details you describe. 

I agree with Aaron&#039;s comment as well. Outside of my techy, social media, new marketing crowds, I see less of this. That said, I do think these types are the new &quot;cool kids&quot; and are growing in numbers. Which makes me a bit sad. 

The jury is still out for me, too, on the whole &quot;collective&quot; love messaging going on right now (as you know from my recent blog post and our conversation). I&#039;m just not sure that all this gathering in various places and having virtual conversations (when they really are true conversations, which is less often than anyone is talking about) is actually making us more loving and compassionate human beings. 

All that said, I&#039;m a fan of social media. I like to read blogs and I occasionally get around to blogging myself. I tweet at times and read many more. I just think that so many of us are gun-shy. We are afraid to say the wrong thing. We are afraid to be wrong and publicly humiliated by the Sovereign Consumer who assuages their Status Anxiety by transferring The New Social Contract onto the average blog commenter/keynote speaker/other-person-trying-to-join-a-public-conversation using Ethically Ambivalent practices. After all, they are certainly NOT a member of that community of thought (whatever it may be.)

I&#039;m just lookin&#039; for more love out there. Maybe this is just part of the pendulum swing. Hope we find our way to realizing the ideals beinespoused in the new &quot;We&quot; society. 

Thanks for a very cool and well-thought out blog post.</description>
		<content:encoded><![CDATA[<p>Well articulated description of a number of people/personalities I experience online and at some marketing conferences and in technology-focused meeting spots. Well done from that perspective. If your business is targeting this particular consumer, you will be very well served by taking heed of these details you describe. </p>
<p>I agree with Aaron&#8217;s comment as well. Outside of my techy, social media, new marketing crowds, I see less of this. That said, I do think these types are the new &#8220;cool kids&#8221; and are growing in numbers. Which makes me a bit sad. </p>
<p>The jury is still out for me, too, on the whole &#8220;collective&#8221; love messaging going on right now (as you know from my recent blog post and our conversation). I&#8217;m just not sure that all this gathering in various places and having virtual conversations (when they really are true conversations, which is less often than anyone is talking about) is actually making us more loving and compassionate human beings. </p>
<p>All that said, I&#8217;m a fan of social media. I like to read blogs and I occasionally get around to blogging myself. I tweet at times and read many more. I just think that so many of us are gun-shy. We are afraid to say the wrong thing. We are afraid to be wrong and publicly humiliated by the Sovereign Consumer who assuages their Status Anxiety by transferring The New Social Contract onto the average blog commenter/keynote speaker/other-person-trying-to-join-a-public-conversation using Ethically Ambivalent practices. After all, they are certainly NOT a member of that community of thought (whatever it may be.)</p>
<p>I&#8217;m just lookin&#8217; for more love out there. Maybe this is just part of the pendulum swing. Hope we find our way to realizing the ideals beinespoused in the new &#8220;We&#8221; society. </p>
<p>Thanks for a very cool and well-thought out blog post.</p>
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		<title>By: Aaron Bean</title>
		<link>http://blog.opuscreative.com/2009/06/11/the-sovereign-consumer/comment-page-1/#comment-50539</link>
		<dc:creator>Aaron Bean</dc:creator>
		<pubDate>Fri, 12 Jun 2009 00:42:56 +0000</pubDate>
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		<description>Interesting perspective and good food for thought, thanks. I&#039;d also put myself in the &quot;not so sure&quot; bucket. I&#039;d also note that authentic marketing looks to create real intersections of value exchange, but we still live in a world where there are a good many shady practices and people who want to take short-cuts...I suppose that supports the &quot;extremely cynical&quot; point. 

I&#039;m wondering how this persona that you&#039;ve defined would change when regional (state to state, big city to small town, etc), cultural (ethnic and religious), socio-economic, and international lenses are applied. 

Your persona definitely sounds like someone who might live in Portland, Oregon, Austin, Texas or SoHo. I wonder how, if at all, it would change if that person was from a different locale.</description>
		<content:encoded><![CDATA[<p>Interesting perspective and good food for thought, thanks. I&#8217;d also put myself in the &#8220;not so sure&#8221; bucket. I&#8217;d also note that authentic marketing looks to create real intersections of value exchange, but we still live in a world where there are a good many shady practices and people who want to take short-cuts&#8230;I suppose that supports the &#8220;extremely cynical&#8221; point. </p>
<p>I&#8217;m wondering how this persona that you&#8217;ve defined would change when regional (state to state, big city to small town, etc), cultural (ethnic and religious), socio-economic, and international lenses are applied. </p>
<p>Your persona definitely sounds like someone who might live in Portland, Oregon, Austin, Texas or SoHo. I wonder how, if at all, it would change if that person was from a different locale.</p>
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