New Online Measurement Report for 2009

I just downloaded my own copy of the Sample Online Measurement and Strategy Report 2009 from Econsultancy and Lynchpin.

There are some great tidbits in this sample report. Since I have been primarily focused on becoming an expert in Google Analytics implementation, the sections that discussed WA tools and GA were of particular interest to me.

It is exciting to see that, while GA is still not necessarily the most widely used tool, it is definitely gaining popularity. According to this study, 23% of the organizations surveyed were using GA exclusively (up 9% from last year’s study). This is encouraging news because there are still a lot of people out there who judge quality based on the price tag of the tool. GA has so much to offer and is very customizable.

Also interesting (and not surprising), the most common frustrations are:

1. Poor knowledge about what to measure
2. Limited time and/or resource to interpret the data
3. Lack of senior management buy-in
4. Lack of coherent strategy / business objectives
5. Cost associated with a paid-for solution

I look forward to seeing some of these frustrations dissipate as more and more companies see the value in their online measurement strategies. Heck even having one and/or trying to establish one is a step in the right direction. Yay Opus (never hurts to toot our own horn once in a while, right?)!

Thanks Econsultancy & Lynchpin for the sample report! Hopefully I’ll be able to get my hands on a full copy one of these days.

kate jorgensen | web analytics specialist