Fundamentals of Social Media Marketing

Social media has become a compulsory element to the integrated marketing mix. Marketers can no longer afford to keep their brands outside of the social arena because quite simply – your brands are being spoken about/mashed-up with or without your participation.

Opus has been stewarding our clients through the social media space. The preso below highlights our learnings on how to strategically approach social media – value proposition, consumer usage data, properties, platforms, data on how other marketers are budgeting for social media, planning model and other experienced tips.

Social media is simultaneously advertising, customer service and research.
Keith Gerr, Director of Strategy

Social Media Overview
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Word-of-mouth meets word-of-network. As much energy as you put into social media, is as much energy as you’ll get out.

 - Keith Gerr