Questions 2.0

Planning brand strategies for an interoperable universe is complex. Answering these questions may help chart a course (be honest now):

Do you view your customers as marketing partners?

When you engage the public, are you looking for a specific response or are you open to learning something impossible to anticipate?

Can your organization move as quickly as your customers?

Do you believe a designer can solve business issues?

Do you think people want to have relationships with brands?

Is there at least as much to learn from your detractors as from your loyalists?

Do you think faith is a business plan?

Can your message be delivered via means other than paid media?

Are brands always in beta?

Are you throwing around buzz-words or are you speaking from experience?

What questions are you folks ponderin’?

- Keith Gerr